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Author: Alex Smith

AI Has Arrived in Partner Organizations: Those Without Will Be Left Behind - Report Summary
Alex Smith
Alex Smith

AI Has Arrived in Partner Organizations: Those Without Will Be Left Behind – Report Summary

Alex Smith, VP Channels Research at Futurum shares his insights on how partner organizations are deploying AI to drive efficiency in their operations and yield better overall partnering outcomes.
Dell Tech World 2025 - Is it a Good Time to be in Hardware Again?
Alex Smith
Olivier Blanchard
Krista Case
Alex Smith, Olivier Blanchard & Krista Case
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Dell Tech World 2025 – Is It a Good Time To Be in Hardware Again?

What Were the Key Learnings and Observations From Dell Tech World 2025?
Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World.
Some ISVs Are Excelling in Cloud Marketplaces What Are the Keys to Success - Report Summary
Alex Smith
Alex Smith

Some ISVs Are Excelling in Cloud Marketplaces: What Are the Keys to Success? – Report Summary

Alex Smith, VP Channels Research at Futurum, shares his insights on what ISVs need to do to develop a successful cloud marketplace strategy.
RSAC Conference 2025 - Evolution, Change, and Yes, Some AI
Fernando Montenegro
Mitch Ashley
Krista Case
Alex Smith
Fernando Montenegro, Mitch Ashley, Krista Case & Alex Smith
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RSAC Conference 2025 – Evolution, Change, and Yes, Some AI

The 2025 Edition of the Venerable Conference Shows How It Is Evolving Under New Ownership While the Industry Navigates the Impact of AI
Key analysts at Futurum share insights on the rebranded RSAC Conference's transformation into a broader platform, the conference experience, and highlight trends including AI implementation and the importance of identity and data security.
Tariff Watch 2025 - Has the Tech Community Dodged a Bullet?
Alex Smith
Alex Smith
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TariffWatch 2025 – Has the Tech Community Dodged a Bullet?

Based on the Most Recent Announcements Regarding Tariffs, an Overview of Which Sectors and Vendors Will Be Most Impacted
Alex Smith, VP Channels Research at The Futurum Group, shares his insights on how tariffs impact different technology sectors and vendors. It will explore how the industry is looking to respond, and what potential tariffs are still to come.
Google Cloud Next 2025: The Yellow Brick Road to AI Transformation
Mitch Ashley
Alex Smith
Keith Townsend
Nick Patience, Keith Kirkpatrick, Mitch Ashley, Alex Smith & Keith Townsend

Google Cloud Next 2025: The Yellow Brick Road to AI Transformation

Google’s AI Ambitions Expand Beyond the Cloud as It Builds an Interoperable Ecosystem for Agent Communication, Application Management, and On-Premises AI Deployment
Nick Patience, AI Practice Lead at The Futurum Group, shares his insights - along with those of colleagues - on Google’s Cloud Next 25 event, held last week in Las Vegas.
Channel Partner Ecosystem is Ready to Capitalize on Generative AI
Alex Smith
Tiffani Bova
Alex Smith & Tiffani Bova

Channel Partner Ecosystem is Ready to Capitalize on Generative AI

Alex Smith, VP Channels & Tiffani Bova, Chief Research Officer at The Futurum Group, share their insights on the latest Futurum Partner Ecosystem Survey.
Channel Consolidation: How Will the Partner Landscape Look in Three Years? - Report Summary
Alex Smith
Alex Smith

Channel Consolidation: How Will the Partner Landscape Look in Three Years? – Report Summary

Alex Smith, VP of Channels & Go-to-Market at The Futurum Group, shares his insights on what drives channel partner consolidation in the industry. He explores notable acquisitions in 2024 and highlights key themes that emerged from all the major activities.
Tech Leaders Navigate Fluid Tariff Environment
Alex Smith
Alex Smith

Tech Leaders Navigate Fluid Tariff Environment

Exploring Tariff-Related Comments Made by Technology Leaders on Recent Earnings Calls
Alex Smith, VP & Practice Lead, Channels and Go-to-Market at The Futurum Group, shares his insights on how technology leaders are responding to the fluid tariff environment based on comments shared during the latest round of earnings calls.
Alphabet’s Proposed Acquisition of Wiz Shifts Cloud Security Landscape
Fernando Montenegro
Krista Case
Mitch Ashley
Alex Smith
Fernando Montenegro, Krista Case, Mitch Ashley & Alex Smith

Alphabet’s Proposed Acquisition of Wiz Shifts Cloud Security Landscape

The Proposed All-Cash Blockbuster Deal Has Ramifications Across Cloud Security, Security Operations, and More
The Futurum Group analysts Fernando Montenegro, Krista Case, Mitch Ashley, and Alex Smith share their insights on the blockbuster deal announced by Alphabet that it intends to acquire Wiz to improve multi-cloud security capabilities of Google Cloud.
AWS Marketplace Expanding Its SaaS Catalog: Will This Drive the Next Boom?
Alex Smith
Alex Smith

AWS Marketplace Expanding Its SaaS Catalog: Will This Drive the Next Boom?

AWS Marketplace Announced an Expansion to Its SaaS Catalog as It Pursues a Product-Led Growth Strategy
Alex Smith, VP Channels Research at The Futurum Group shares his insights on AWS’s decision to expand its Marketplace catalog to include any SaaS product.
Zoho Embraces New Focus on the Enterprise Market
Alex Smith
Keith Kirkpatrick & Alex Smith

Zoho Embraces New Focus on the Enterprise Market

While Zoho Has Established a Strong Foothold in the SMB Market, the Company Has Its Eye on Bigger Fish
The Futurum Group’s Keith Kirkpatrick and Alex Smith cover ZohoDay25 and discuss the company’s new strategic focus targeting enterprise customers, and the company’s go-to-market and partnership approach.
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