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Insight Type: News

Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race
Brad Shimmin
Brad Shimmin
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Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race?

Snowflake’s $250 Million Crunchy Data Deal Intensifies Competition With Databricks and Others as the Company Seeks to Power Up Enterprise AI Through Postgres Cloud Innovation
Brad Shimmin, Vice President & Practice Lead, Data and Analytics at Futurum shares his/her insights on Snowflake’s acquisition of Crunchy. Discover how Snowflake’s $250 million Crunchy Data acquisition is set to reshape the AI data platform landscape and intensify the battle for enterprise cloud leadership.
Model Context Protocol Is the New Control Point in AI
Dion Hinchcliffe
Dion Hinchcliffe
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MCP Is the New Control Point in AI—Are CIOs Ready for the Lock-In Battle?

The Highly Influential Model Context Protocol Launched With Backing From OpenAI, Anthropic, Google DeepMind, Meta, and Now Microsoft, but CIOs Must Weigh Openness Against the Risk of Ecosystem Lock-in
Dion Hinchcliffe, VP of CIO Insights at Futurum, shares why the Model Context Protocol is fast becoming a strategic control point for enterprise AI, including what CIOs must weigh as vendors race to define memory standards.
Dell’s Pro Max Plus Laptop Broadens Local AI Development Opportunity
Olivier Blanchard
Olivier Blanchard
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Dell’s Pro Max Plus Laptop Broadens Local AI Development Opportunity

Dell Introduces a Discrete Enterprise-Grade NPU in a Mobile Form Factor for On-Device AI Model Inferencing
Olivier Blanchard, Research Director at Futurum, shares insights on Dell’s Pro Max Plus mobile workstation and its enterprise-grade NPU powering on-device AI development without cloud reliance.
Can Dell and NVIDIA’s AI Factory 2.0 Solve Enterprise-Scale AI Infrastructure Gaps?
Olivier Blanchard
Olivier Blanchard
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Can Dell and NVIDIA’s AI Factory 2.0 Solve Enterprise-Scale AI Infrastructure Gaps?

Dell and NVIDIA Announce Next-Gen Enterprise AI Infrastructure and Services To Streamline Deployment Across the Full AI Lifecycle
Olivier Blanchard, Research Director at Futurum, shares insights on Dell and NVIDIA’s upgraded AI Factory and how it enables enterprises to deploy high-performance, full-stack AI infrastructure with integrated services and tools.
Can Dell Challenge Public Cloud AI with Its Expanded AI Factory?
Olivier Blanchard
Olivier Blanchard
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Can Dell Challenge Public Cloud AI with Its Expanded AI Factory?

Dell Strengthens AI Leadership With Infrastructure, Edge Inferencing, Partner Solutions, and Energy-Efficient Cooling Across Its AI Factory Offerings
Olivier Blanchard, Research Director at Futurum, shares insights on Dell’s expanded AI Factory offerings, including infrastructure, AI PCs, and partner solutions aimed at making enterprise AI more scalable and energy-efficient.
Salesforce Signs Agreement to Acquire Data Management Vendor Informatica for $8 Billion
Brad Shimmin
Keith Kirkpatrick & Brad Shimmin
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Salesforce Signs Agreement to Acquire Data Management Vendor Informatica for $8 Billion

The Acquisition of a Data Management Vendor Reinforces Salesforce’s Strategy To Strengthen Its Connections With Core-Level Data and Insights
Futurum's Keith Kirkpatrick and Brad Shimmin share their insights on Salesforce’s planned acquisition of ERP vendor Informatica, and discuss the implications for the vendor and the SaaS market.
Is Zendesk’s AI Voice Expansion Enough to Disrupt the Contact Center Market?
Keith Kirkpatrick
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Is Zendesk’s AI Voice Expansion Enough to Disrupt the Contact Center Market?

Zendesk Completes Local Measure Acquisition, Expanding AI-Driven Voice and Contact Center Capabilities via AWS Integration
Keith Kirkpatrick, Research Director at Futurum, explores Zendesk’s completed acquisition of Local Measure and what it means for enterprise contact centers and AI voice deployment.
Is OpenText’s AI-Led Workforce Strategy a Long-Term Cost Fix or a Risky Reset?
Keith Kirkpatrick
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Is OpenText’s AI-Led Workforce Strategy a Long-Term Cost Fix or a Risky Reset?

OpenText Deepens Its Business Optimization Strategy, Linking Workforce Cuts to Its AI-First Operational Model as Part of a $550 Million Savings Plan
Keith Kirkpatrick, Research Director at Futurum, shares insights on OpenText’s AI-led restructuring strategy and its implications for long-term cost savings and operational efficiency.
Qualcomm’s Arm-Based Data Center CPUs To Smoothly Integrate With NVIDIA
Olivier Blanchard
Olivier Blanchard
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Qualcomm’s Arm-Based Data Center CPUs To Smoothly Integrate With NVIDIA

Qualcomm Re-Enters the Data Center Market with Arm-Based CPUs Designed to Interface with NVIDIA AI Infrastructure
Olivier Blanchard, Research Director at Futurum, explores Qualcomm’s re-entry into the data center market with Arm-based CPUs designed to integrate with NVIDIA’s AI infrastructure, marking a strategic pivot from its past efforts.
Can AMD’s EPYC 4005 Series Disrupt the Entry-Level Enterprise Server Market?
Olivier Blanchard
Olivier Blanchard
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Can AMD’s EPYC 4005 Series Disrupt the Entry-Level Enterprise Server Market?

AMD Launches Zen 5-Based EPYC 4005 CPUs Targeting Cost-Sensitive Enterprise, SMB, and Hosted IT Deployments Across Single-Socket AM5 Systems
Olivier Blanchard, Research Director at Futurum, shares his insights on AMD’s new EPYC 4005 CPUs. Built for SMBs and hosters, the Zen 5-based chips challenge Intel Xeon on price, performance, and deployment simplicity.
Salesforce Announces Flex Credit Pricing
Keith Kirkpatrick
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Salesforce Announces Flex Credit Pricing

The SaaS Vendor Provides Customers and Prospects With More Flexibility Around AI Agent Pricing, and Reaffirms Its Goal of Demonstrating the Value of AI to Its Customers
Keith Kirkpatrick, Research Director at Futurum, discusses Salesforce’s new pricing strategy, which incorporates a consumption-based component, and discuss the potential impact on its customers and competitors in the SaaS marketplace.
Can Zoho’s Unified Payment Stack Streamline the Order-to-Cash Journey?
Keith Kirkpatrick
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Can Zoho’s Unified Payment Stack Streamline the Order-to-Cash Journey?

Zoho Launches Zoho Payments To Bring Native Payment Capabilities to US Businesses, Strengthening Operational Workflows and Boosting Financial Visibility
Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho Payments and how its in-house payment stack aims to reduce financial workflow friction and improve transaction success rates across business operations.
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